Video Analysis of 2 music videos

Reel Big Fish -


This music video isn’t your most conventional music video, it would appear more like the video was made for the purpose of having fun.

The music video fits with Dyers theory that a star must have an element of rebellion, in the video the band is seen to be making in direct jokes about ball games in the US. There’s clips of people doing back flips and scoring nets in basketball ect, this shows that they’re just having a joke and pretending to be amazing at the sport when in reality they’re abysmal at it.

Another of Dyers theories that the video fits in with is that of youthfulness, In the video the band appear to be wearing funky glasses and wearing whacky clothing. Adding to this they spend the video jumping around and having a good time, almost posing as really big stars? This also links into his theory that the star must be close but distant at the same time, creating a friendly fun atmosphere in the video allows for this.

According to Negus this video would be a very synthetic music video, how ever the band themselves are not, the video appears to be very poppy but the band are not, as they’re more scar than anything.

Adorno would say that this video creates false needs, as the glasses and rest of the costume worn by the stars are not needed but after seeing the music video people may feel the need to buy such glasses. This had happened a lot recently with artists such as N-Dubz.

The video also clearly has a narrative to it. Showing the band members being woken up and asked to perform through a set of speakers, walking through corridors while a game of basketball takes place.

According to Andrew Goodwin particular music genre’s have their own type of music video, this is correct of this video as ska music is often just having fun and showing the bands view on social issues.

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Public enemy - Harder than you think


This video is for a music in the hip hop/rap scene. But this video some what strays from the stereotypes. Unlike most hip hop video’s there’s no choreographed dancing, no voyeurism like Dyer would have thought. Just 2 artists singing in front of the camera.

I think this is the best approach for me as it means not having to do to much preperation and getting props when i could be spending the time filming. Also the video turns out well with just the 2 singers.

The video doesn't fit in with Adorno's belief that music videos are used to feed the masses because as i said it doesn't fit any of the stereotypes.